With changing customer needs and preferences, Quick Commerce is booming in India. One-day deliveries are no longer the norm for convenience. Today, online shoppers want their orders within an hour of purchase. This growing demand for super-fast deliveries has driven several major companies to enter the quick delivery segment. Flipkart is ensuring it gets a piece of the pie with Flipkart Minutes, ensuring it stays ahead in the game before it’s too late. With lightning-fast deliveries, it’s time to embrace the future of online shopping in India.
What Is Flipkart Minutes?
Flipkart Minutes is an upcoming home delivery service expected to be launched soon by India’s leading e-commerce platform, Flipkart. Unlike regular home deliveries offered by Flipkart, where you place an order and the package arrives within a few days and the next day by the earliest, It promises astonishingly fast deliveries within 15 minutes of placing your online order. That means, with the successful introduction of Flipkart Minutes, you won’t have to wait for days or even hours to get your order delivered to your doorstep.
What’s In It For Flipkart?
Quick commerce is an emerging industry with tremendous growth potential. Entering the market with Flipkart Minutes will allow Flipkart to reach millions of households across India, boosting its profits and marking its position as a leading player in online shopping and delivery services in the country. Flipkart has already tried to enter this field with Flipkart Quick but failed due to some reasons. It already sees a lot of profit from sales on Flipkart that come throughout the year. But this still could be challenging as Blinkit is ruling the instant delivery market.
What’s In It For You?
Considering that several e-commerce giants like Zomato, Swiggy, and BigBasket have already entered India’s quick commerce market with their fast delivery platforms, you might wonder how Flipkart’s entry into this crowded space benefits you, the consumer. The answer is competition. As more players join the quick commerce industry, competition increases, pushing existing companies to innovate and offer delivery services at better prices.
What To Expect?
Every successful product launch comes from careful research and development. Flipkart is following the same approach with its 15-minute deliveries. Before launching nationwide, Flipkart plans to test its quick delivery services in a few major cities. From our research, we were able to determine the following points about the Flipkart Minutes pilot program:
- Tier cities including Delhi NCR, Hyderabad, Bengaluru, and Mumbai have been selected for the initial launch.
- The pilot program is expected to be launched in the second week of July.
Based on the feedback during this phase, they can quickly expand to other cities nationwide in the following months. In favorable circumstances, we can expect it to go live nationwide by the end of 2024. For more info check out official website!
The Strengths Of Flipkart
Over the past decade, Flipkart has pioneered door-to-door deliveries by building a remarkable logistics network to support its operations efficiently. Flipkart’s rich experience in home deliveries, paired with a robust infrastructure of delivery partners and warehouses spreading across India, can prove to be a vital resource for the success of this program
The Competitor Landscape
The quick commerce industry in India has witnessed unprecedented growth in the past couple of years, with a mind-boggling growth rate of over 20% per year! The enormous potential of quick commerce has successfully attracted several major corporations. Presently, India’s quick commerce market is dominated by the following companies:
- Blinkit- Zomato’s Quick Delivery division
- Swiggy’s Instamart
- Zepto
- BigBasket, owned by the Tata Group
The combined market share of these companies accounts for more than 70% of India’s quick commerce space.
Flipkart Quick- A Lesson Learnt
Persistence is the key to success, and Flipkart understands this well. This isn’t its first attempt at entering the quick commerce industry. Previously, Flipkart tried with 60-minute Flipkart Quick deliveries. Although the 60-minute delivery concept didn’t resonate well with Indian consumers, this failure didn’t deter Flipkart. Instead, they learned from it and are making a bold comeback with this.
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