After targeting the grocery delivery, Zomato is now looking to enter in the liquor market. Zomato wants to provide Online liquor delivery. According to a report by Reuters, Mohit Gupta, CEO of Zomato has written a business proposal with an idea to industry body International Spirits and Wines Association of India (ISWAI). With Zomato liquor delivery customers will get home delivery of Alcohol at their doorsteps without going outside.
Gupta wrote “We believe that a technology-enable home delivery based solution can promote responsible consumption of alcohol.
All the Alcohol stores closed on March 25 due to lockdown, but this week they are allowed to reopen. After reopening the liquor shops a huge number of people are coming to shops, resulting in the generation of ques without any social distancing. Due to which fear of COVID-19 is also increasing which is not a good sign.
How to order Alcohol online on Zomato?
Currently, in India, there is no legal provision so that home delivery of alcohol can be enabled. But this business proposal can change things around for online liquor delivery. Now if we look at the unpublished document, submitted to ISWAI in mid-April 2020, Mr. Gupta wrote: “Zomato would target in the areas that are relatively less affected by Coronavirus”.
Although, an online platform and mobile application have launched by the Chhattisgarh government for online Alcohol home delivery. Also, on May 6 West Bengal government allowed liquor home delivery.
As Zomato wrote a business proposal to ISWAI “how can its main rival Swiggy left behind?”, Swiggy also contacted ISWAI.
Benefits of Zomato liquor delivery
- It will help in maintaining Social distancing
- States revenue will increase
- Helps in breaking COVID-19 chain
- It will reduce the retailer’s load
- The customer will get Alcohol home delivery at their doorsteps
- Save customers’ time
- It may eliminate the requirement of Police at liquor shops
- It will also increase the revenue of Zomato
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