Micromax gets a new identity

Micromax Smartphones

Indian smartphone manufacturer, Micromax has announced a list of new models of micromax smartphones it would be releasing soon while unveiling the new logo on Wednesday. Micromax has also initiated a new branding for the company under the hashtag “#GutsToChange”. From being a mobile company, Micromax is moving ahead to become an Internet company. The ‘Around Yu’ platform announced in the past will be renamed as “Around” and will be made available in all Micromax smartphones. Around Yu takes content from various services and apps and provides them to the user at one place.

The company’s partnership with Transerv will provide payment option for the users in the smartphone. The company is working further to trade Consumer Durables like laptops, tablets, smartphones and LED TVs. To support the ‘Make in India’ campaign, the company has planned for four production plants across the country to make 60% production in India as 100%.

Here is the list of micromax smartphones announced by the company:

  • Micromax Canvas 6
  • Micromax Canvas 6 Pro
  • Micromax Canvas Mega 2
  • Micromax Canvas Fire 6
  • Micromax Canvas Selfie 4
  • Micromax Canvas Spark 2+
  • Micromax Canvas Spark 3
  • Micromax Spark 3
  • Micromax Canvas Evok
  • Micromax Canvas Unite 4
  • Micromax Canvas Fire 5
  • Micromax Canvas Selfie 5
  • Micromax Bolt Selfie
  • Micromax Bolt Supreme 2
  • Micromax Bolt Q381

Buy these from : Amazon Flipkart

The company is also releasing new LED TVs with 32, 40 and 50 inches screen size and 4G tablets with Indus language solution.

The company’s new logo was unveiled by the four founders of the company. The tagline of the company has been changed as ‘Nuts, Guts and Glory’ from ‘Nothing like anything’. While announcing the new identity, Mr. Shubhajit Sen, CMO and Mr. Ajay Sharma, business head of Micromax also talked about the targets to make the company one among the top five brands in the world.

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