AppAnnie, the app analytics company has recently released the list of most downloaded mobile apps in 2015. Indian retail giants Flipkart and Paytm have taken over the US retail giant Amazon. The top 10 Indian apps in the list have recorded 440% Year over Year growth, doing better than the US and Japan markets.
This tremendous increase in the apps download is due to the inflation in the usage of smartphones and mobile internet, which has also helped the online retailers to work on mobile first strategy. With about 192 million smartphone users and 180 million mobile internet users, India is starting to dominate the mobile industry. The usage of smartphones has increased because of the low prices of China made mobiles like Xiaomi, Huawei etc. and better internet plans from network providers.
This is the first time Indian apps have recorded largest number of downloads than US. While Indians apps have 4.4x downloads, US apps have just 1.3x downloads and Japan has seen only 1x growth.
It has also been surveyed that 6 out of 10 Indian retail apps have opted for the mobile first strategy but the other top app companies are still working on the online-only model.
Paytm that started with the mobile and DTH recharging has slowly moved into retail sector as well. Retail apps like Flipkart and Snapdeal are changing the users’ behavior in the retail market. 5 out of the top ten apps like Myntra and Jabong are exclusively designed for apparels while other apps like Flipkart and Paytm come under General Merchandise. Voonik, a women’s apparel app has made its entry into the list for the first time and ranks third among the Indian apparel apps.
The drastic increase in the number of app downloads in India is attributed to the offers and discounts offered by the retail companies in mobile app shopping.
The popularity of an app is also decided by the number of active users. Rearranging the list revealed by AppAnnie based on this criterion, Flipkart and Paytm retain the top positions. Voonik doesn’t hold a position in the top 10 making way for HomeShop18. Myntra and Snapdeal overtake and Amazon India and Amazon.
TRAI has reported that only 15% of Indian population is using smartphone and only 30% of the population is on the internet. The proportion of online shoppers is even smaller and hence Indian retail apps have a huge chance to improve their market